•  Content Creator : Prabh
• 02-02-2024

For those who thrive on storytelling, technology, and the pulse of current affairs, a career in mass communication is the right choice. If you have just completed your 12th grade and are intrigued by the vast world of media, this blog is your compass through various mass communication and media courses.

What is Taught in Mass Communication and Media Course?

The study of mass communication and media involves exploring the various aspects of how information is conveyed to a wide audience through different channels and platforms. It is a multidisciplinary field that combines elements of journalism, communication theory, digital media, advertising, public relations, and more, helping you inculcate essential skills like writing, reporting, and editing. 

The curriculum of various courses in this domain also emphasizes hands-on experiences in media production, internships, and opportunities for specialization, fostering a well-rounded skill set. Integrating research skills, you analyze the media's societal impact, culminating in graduates equipped with a comprehensive toolkit, including critical analysis and media literacy, ready to navigate the dynamic world of Mass Communication and Media.

Mass Communication Courses After 12th 

Eligibility Criteria

Most of the mass communication and media courses typically require applicants to have completed the 12th class (10+2) or its equivalent from a recognized Board with a minimum of 50% marks (45% for SC/ST). If you are waiting for your 12th results, you still can apply, provided you furnish proof of achieving the specified minimum marks during the admission process. 

Top Institutes for Mass Communication Studies

 

Syllabus of Mass Communication and Journalism Courses After 12th

The field of Mass Communication and Journalism is dynamic, and courses are designed to keep up with the latest industry trends and technologies. Additionally, institutions include workshops, seminars, and guest lectures by industry professionals to provide practical insights into the field. The common subjects found in mass communication and media courses after the 12th class are:

• Introduction to Mass Communication
• Media Writing
• News Writing and Reporting
• Feature Writing
• Editing Skills
• Scriptwriting for Electronic Media
• Writing for Online Platforms
• Visual Communication
• Photography
• Videography
• Basic Principles of Design
• Graphics and Animation
• Electronic Media
• Radio Production
• Television Production
• Broadcasting Techniques
• Editing for Television and Radio
• Print Journalism
• Newspaper and Magazine Reporting
• Newspaper and Magazine Editing
• Layout and Design
• Online Journalism
• Public Relations
• Basics of PR
• Corporate Communication
• Media Relations
• Crisis Communication
• Advertising
• Principles of Advertising
• Copywriting
• Advertising Design
• Branding
• Media Law and Ethics
• Media Laws
• Ethics in Journalism and Mass Communication
• Research Methodology
• Basics of Research
• Data Collection and Analysis
• Media Management
• Media Economics
• Media Planning
• Media Marketing
• Specialization Areas (Digital Media, Political Journalism, Entertainment Journalism, Sports Journalism, etc.)
• Internship and Project Work

Scope of Mass Communication Studies

The burgeoning growth and diverse landscape of India's Media & Entertainment industry underscore the increasing demand for skilled professionals, particularly graduates in Mass Communication and Journalism. With digital advertising witnessing a significant surge (as per the industry scenario by Invest India), crossing $855 million and comprising 14% of total digital advertising expenditure, there is a pressing need for individuals equipped with the requisite expertise in communication and storytelling.

In a media landscape characterized by diverse channels such as television, films, radio, digital platforms, and print, the demand for professionals adept at creating compelling content, conducting rigorous journalism, and navigating the complexities of modern media environments has never been higher. The projected growth of India's Media & Entertainment industry to reach $100 billion by 2030 further accentuates the need for a skilled workforce capable of driving innovation and meeting evolving audience preferences.

Within the digital media segment, which witnessed a remarkable 30% growth in 2022 to reach $6.9 billion, graduates in mass communication and journalism courses after 12th are uniquely positioned to contribute. As online gaming experiences a surge, projected to reach $2.8 billion by 2025, and filmed entertainment sees a resurgence with an 85% growth in 2022, graduates with a strong foundation in media studies can leverage their skills to excel in various roles such as content creation, journalism, digital marketing, and public relations.

Furthermore, the Animation & VFX segment, which grew by 29% to reach $1.3 billion and is expected to attain $2.3 billion by 2025, offers ample opportunities for graduates with a background in Mass Communication and Journalism to explore careers in animation storytelling, scriptwriting, and digital content creation.

Career Opportunities Mass Media

Said to be the fourth pillar of democracy, the mass media has a multifaceted impact on information dissemination, entertainment, education, and social influence. This underscores its indispensable role in modern society. And, the ongoing demand for experts in such an ever-changing industry enables graduates to pursue a career as:

• Journalist/Reporter
• News Anchor/Presenter
• Editor
• Content Writer
• Photojournalist
• Videographer/Video Editor
• Radio Jockey (RJ)
• Public Relations Specialist
• Social Media Manager
• Advertising Executive
• Media Researcher/Analyst
• Content Strategist
• Copywriter
• Broadcast Producer
• Documentary Filmmaker
• Digital Media Specialist
• Event Manager
• Media Consultant
• Educator/Trainer
• Freelance Journalist/Writer

Salary

As per Glassdoor, the average base pay of mass communication specialists in India ranges anywhere between INR 2 Lakh to INR 22 Lakh per annum.

In conclusion,

The dynamic growth and evolving nature of India's Media & Entertainment industry underscore the increasing demand for graduates in Mass Communication and Journalism. With opportunities spanning digital advertising, online gaming, filmed entertainment, and animation & VFX, individuals equipped with strong communication skills, creativity, and a deep understanding of media dynamics are well-positioned to thrive in this dynamic and rapidly expanding sector. Thus, making a wise choice in selecting the right mass communication and media course after completing the 12th class is crucial for you. So, get set on your journey in the media industry with a profound skill set as well as a strong educational base with these courses