Graphic Designing is the process of visual communication and problem-solving through the use of typography, photography, and illustration. A graphic designer creates visual concepts, using computer softwares or by hand, to communicate ideas that inspire, inform or captivate consumers. They can work in a variety of industries including advertising, publishing, packaging, web and mobile development, television, and multimedia production.
They use their designing skills to create a wide range of products including logos, brochures, packaging, websites and social media graphics. These artists have a strong eye for visual composition and colours as well as excellent communication skills to work with clients and team members is a necessity. A bachelor's degree in graphic designing or a related field, as well as proficiency of designing softwares such as Adobe Creative Suite is typically required for a career in graphic designing.
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Depending on their area of expertise and experience, graphic designers can hold a variety of positions. The following are some typical job roles for graphic designers:
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Graphic designers can work in a variety of industries and for a range of clients including large corporations, small businesses and individual clients. They may also have the opportunity to specialise in a specific industry such as packaging, design or branding, based on their skills and interests. Graphic Designers can find employment in a variety of sectoRs including:
According to the region, job market, candidate's qualifications and experience, the top graphic designing recruiters can change. Here are some of the top companies and industries that hire graphic designers:
The salary of a graphic designer can vary depending on several factoRs including location, experience, skill set and industrial training.
Entry Level Graphic Designer |
Approx Rs 1-2 lakhs per annum |
Senior Level Graphic Designer |
Approx Rs 3-4 lakhs per annum |
Top Level Graphic Designer |
Approx Rs 5-7 lakhs per annum |
The scope of graphic designers is vast, as they are involved in creating visual content for a variety of mediums and industries. The demand for graphic designers is expected to continue to grow, as businesses and organisations increasingly rely on visual communication and design to reach their target audience and stand out in a competitive market.
Being a graphic designer can offer many benefits, including:
While being a graphic designer can offer many benefits, there are also some potential drawbacks to consider:
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