Media Planners are people who are marketing specialists and know how to get most returns on investments in terms of placing advertisements as well as promotions. Moreover, to be in this field one has to be good at market research and advertising reach. Media planners understand the consumers for a product or service and how they shop.
Media Planners make a budget for different ads on various platforms and predict their outcome. Furthermore, Media Planners can increase the visibility of a brand in front of consumers which can lead to bigger returns on moderate investments. Media Planning consists of formulating a plan, assessing its effectiveness and monitoring consumers' response.
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The field of Media Planning aims to provide in-depth knowledge and enhance the skills of the students. To do such a task, this field presents innumerable job profiles:
There are many recruiters from leading companies who enlist potential students in the Media Planning field. Following are some Recruiters from where students can find an employment opportunity in India:
The salary range may vary from company to company, but the salary of a Media Planner is very impressive only in India.
Level of Salary |
Salary Package per Year |
Starting Salary |
Approx Rs 3,40,000 |
Mid Level Salary |
Approx Rs 5,70,000 |
Senior Level Salary |
Approx Rs 9,40,000 |
Media Planners play an important role in the media presence of a company as well as help in building a relationship with the clients. They plan out the content and see what is trending in the market. Moreover, they are responsible for placing advertisements as well as promotions. So, one must be on good terms with media brands like newspapeRs magazines and many more.
Furthermore, with the digitization all the brands are focused and careful about their media presence. Needless to say, the career scope for Media Planners is on a rise as well as flourishing because big brands hire them in order to maintain a good media presence and image in front of clients as well as to attract them. The future scope of this career field is bright.
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