A Sales Manager is responsible for leading and managing a team of sales representatives to meet or exceed the sales targets of company's products or services. The success of a company's sales operations depend heavily on the Sales Manager's ability to lead and motivate the sales team, set clear goals, develop effective sales strategies and build strong relationships with customers.
A sales manager's typical tasks can range from simple to complex each day such as analysing data, monitoring customer satisfaction, boosting productivity and staff training. Their main goal is to increase the organisation's sales. A Sales Manager creates and implements sales strategies to achieve targets, often in consultation with other senior managers.
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The typical roles and responsibilities of a sales manager include the following:
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Sales managers can work in a number of industries such as:
Many companies actively recruit Sales Managers for their business operations. Some of the top recruiters of Sales Managers include:
The salary of a Sales Manager can vary depending on several factors such as industry, location, company size, experience and job responsibilities. Here are some public figures based on the data available:
Entry-level Sales Manager |
Approx Rs 20 lakhs - 22 lakhs per annum |
Senior Sales Manager |
Approx Rs 25 lakhs - 28 lakhs per annum |
Top-level Sales Manager |
Approx Rs 30 lakhs per annum |
Sales managers may work in various industries and organisations including retail, manufacturing, finance and technology. With the rise of e-commerce and digital sales channels, sales managers may also be responsible for managing online sales platforms and developing digital marketing strategies. The scope of a sales manager typically includes:
The benefits of having a sales manager in an organisation include:
While sales managers can be a valuable asset to the company, there may be some disadvantages.
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