The Bachelor of Business Administration (BBA) program with a specialisation in Digital Marketing is designed to provide students with a comprehensive understanding of both traditional business principles and modern digital marketing strategies. The curriculum encompasses a wide range of subjects, including marketing fundamentals, consumer behaviour, market research, branding, advertising, and digital technologies. Students will learn how to integrate digital tools and platforms into marketing strategies to reach target audiences effectively.

In the digital marketing specialisation, students delve into specific areas such as search engine optimization (SEO), social media marketing, content marketing, email marketing, digital analytics, e-commerce strategies, and mobile marketing. They explore the latest trends, technologies, and best practices in digital marketing, gaining hands-on experience through practical projects and case studies. This experiential learning approach allows students to develop practical skills in using digital marketing tools, analysing data, creating and implementing digital campaigns, and measuring their effectiveness.

The program also emphasises the importance of data-driven decision-making and understanding key performance indicators (KPIs) in digital marketing campaigns. Students learn how to interpret analytics data, track campaign performance, optimise strategies based on insights, and drive results for businesses in the digital space. Additionally, they gain insights into consumer behaviour online, market segmentation, targeting strategies, and personalised marketing approaches.

Upon completion of the BBA program with a specialisation in Digital Marketing, graduates are well-equipped to pursue diverse career paths in the digital marketing domain. They can explore roles such as digital marketing specialist, social media manager, content strategist, SEO analyst, email marketing manager, digital advertising strategist, e-commerce specialist, and digital marketing consultant. The program prepares students to leverage digital platforms effectively, stay ahead of industry trends, and contribute to the success of businesses in the digital age

The Bachelor of Business Administration (BBA) program with a specialisation in Digital Marketing covers a range of core subjects that equip students with the knowledge and skills required to excel in the field. Here are some of the core subjects typically included in the curriculum:

• Marketing Fundamentals
• Consumer Behaviour
• Digital Marketing Strategies
• Digital Analytics
• Social Media Marketing
• Search Engine Optimization (SEO)
• Content Marketing
• Email Marketing
• Digital Advertising
• E-commerce Strategies

The core subjects offered in the BBA (Digital Marketing) program are structured to offer students a thorough grasp of essential digital marketing concepts, strategies, tools and technologies.

The BBA (Digital Marketing) course emphasises practical learning to ensure students acquire hands-on experience and skills relevant to the digital marketing industry. Practical learning components in the course include:

• Real-World Projects
• Industry Internships
• Digital Marketing Tools
• Guest Lectures and Workshops
• Digital Marketing Labs

The BBA (Digital Marketing) course curriculum is designed to provide students with a comprehensive understanding of business fundamentals and specialised knowledge in digital marketing strategies and technologies. Over the course of three years, students typically cover the following course modules:

Here are some of the top institutes offering BBA (Digital Marketing) programs in India:

• Indian Institute of Management (IIM), Bangalore
• Symbiosis Centre for Management Studies (SCMS), Pune
• Amity University, Noida
• Christ University, Bangalore
• Manipal Academy of Higher Education (MAHE), Manipal
• NMIMS University, Mumbai
• Xavier University, Bhubaneswar

Graduates with a BBA (Digital Marketing) degree have promising career growth opportunities in the dynamic digital marketing industry. Their career progression can follow a trajectory that includes the following stages:

• Entry-Level Positions
• Specialist Roles
• Managerial Positions
• Director and Executive Positions
• Consulting and Entrepreneurship
• Industry Specialisation
• Continuous Learning and Skill Development

The scope of BBA (Digital Marketing) graduates extends across various sectors due to the ubiquitous nature of digital marketing in today's business landscape. Here's an overview below:

• E-commerce
• Advertising and Marketing Agencies
• Corporate Sector
• Media and Entertainment
• Technology and IT
• Healthcare and Wellness
• Hospitality and Tourism
• Education and Training
• Consulting and Freelancing

Pros of pursuing an BBA(Digital Marketing):

• Industry-Relevant Skills
• Career Opportunities
• Practical Learning
• Industry Connections

Cons of pursuing an BBA(Digital Marketing):

• Competition
• Technical Skills
• Job Instability