MBA in Business Analytics

Unlock data-driven insights with an MBA in Business Analytics

About

The MBA in Business Analytics program at Geeta University is a comprehensive and dynamic course that integrates business management principles with cutting-edge analytics techniques. Students delve into a diverse range of subjects, starting with foundational courses in business fundamentals such as marketing, finance, operations, and strategic management. These core courses provide a solid grounding in business concepts essential for effective decision-making in the corporate world.

Moving forward, the program delves deep into the realm of business analytics, offering specialised courses in data analysis, statistical modelling, machine learning, and data visualisation. Students learn how to extract valuable insights from complex datasets, develop predictive models to forecast business trends and leverage data-driven strategies to optimise organisational performance. Practical training is a key component, with hands-on projects, case studies, and real-world simulations that immerse students in the challenges and opportunities of applying analytics in business settings.

One of the highlights of the MBA in Business Analytics program is its emphasis on industry relevance and collaboration. Geeta University has forged strong partnerships with leading companies and organisations, providing students with opportunities for internships, industry projects, and guest lectures by industry experts. This exposure allows students to gain practical experience, network with professionals, and stay abreast of the latest trends and innovations in the field of business analytics.

Upon completion of the program, graduates emerge as well-rounded professionals equipped with a blend of business acumen and analytical prowess. They are prepared to take on diverse roles such as data analysts, business intelligence consultants, data scientists, or analytics managers in sectors ranging from finance and healthcare to retail and technology. The MBA in Business Analytics from Geeta University opens doors to exciting career opportunities in the fast-paced and data-driven landscape of modern business

Subject

The MBA in Business Analytics program at Geeta University covers a range of core subjects that equip students with a strong foundation in both business management and analytics. Here are the key core subjects typically included in this program:

  • Business Fundamentals
  • Data Analysis and Statistics
  • Business Intelligence
  • Data Management
  • Business Ethics and Compliance
  • Strategic Analytics

Practical Learning

The MBA in Business Analytics program at Geeta University emphasises practical learning through various options:

  • Industry Internships
  • Workshops and Seminars
  • Software Training
  • Collaborative Projects

Course Curriculum

The curriculum of an MBA in Business Analytics typically spans over two years and includes a blend of core business courses, specialised analytics subjects, practical projects, and industry internships. Here’s an overview of the course structure:

First Year 

  • Business Communication
  • Financial Accounting
  • Marketing Management
  • Organisational Behaviour
  • Quantitative Methods for Business
  • Introduction to Business Analytics
  • Managerial Economics
  • Financial Management
  • Operations Management
  • Human Resource Management
  • Statistical Analysis for Business
  • Data Mining and Predictive Modeling

Second Year 

  • Strategic Management
  • Business Intelligence and Data Warehousing
  • Machine Learning for Business
  • Big Data Analytics
  • Elective 1 (e.g., Marketing Analytics, Financial Analytics)
  • Business Ethics and Corporate Governance
  • Predictive Analytics and Modeling
  • Decision Support Systems
  • Industry Project
  • Elective 2 (e.g., Healthcare Analytics, Supply Chain Analytics)

Top Institutes

Some of the top institutes offering MBA programs in Business Analytics in India include:

  • Indian Institute of Management Bangalore (IIMB)
  • Indian Institute of Management Calcutta (IIMC)
  • Indian Institute of Management Ahmedabad (IIMA)
  • Indian School of Business (ISB), Hyderabad
  • Indian Institute of Management Indore (IIMI)
  • Indian Institute of Management Lucknow (IIML)
  • Indian Institute of Management Kozhikode (IIMK)
  • Xavier School of Management (XLRI), Jamshedpur
  • Management Development Institute (MDI), Gurgaon

Career Growth

MBA in Business Analytics opens up a plethora of career growth opportunities due to the high demand for analytics professionals across industries. Here are  typical career growth options for MBA graduates in Business Analytics: 

  • Entry-Level Positions
  • Mid-Level Roles
  • Managerial Positions
  • Consulting and Advisory Roles
  • Executive Leadership
  • Entrepreneurship

Scope

An MBA in Business Analytics offers scope and opportunities across various sectors due to the increasing importance of data-driven decision-making in today's business landscape. Here are some key areas where MBA graduates in Business Analytics can find scope and career opportunities:

  • Marketing Analytics
  • Financial Analytics
  • Supply Chain Analytics
  • Healthcare Analytics
  • Human Resources Analytics
  • Retail Analytics
  • E-commerce Analytics
  • Operations Analytics
  • Risk Analytics
  • Consulting and Advisory Services 

Pros & Cons

Pros of pursuing an MBA in Business Analytics 

  • Career Opportunities
  • High Salary Potential
  • Industry Relevance
  • Networking Opportunities

Cons of pursuing an MBA in Business Analytics

  • Intensive Curriculum
  • Technical Skills Requirement