A Post Graduate Diploma in Management (PGDM) with a specialisation in Marketing is designed to equip students with a deep understanding of marketing principles, strategies and techniques essential for success in the dynamic business world. The course typically covers a wide range of topics such as consumer behaviour analysis, market research, branding and advertising, digital marketing, sales management and strategic marketing planning. 

Students delve into market segmentation, targeting and positioning strategies, learning how to develop and implement effective marketing campaigns across various platforms. They also gain insights into emerging trends in marketing, including the use of data analytics, social media and mobile marketing strategies. 

Practical projects, case studies and internships often form a crucial part of the curriculum, allowing students to apply theoretical knowledge to real-world marketing scenarios and develop critical thinking and problem-solving skills. 

Overall, a PGDM in Marketing provides a comprehensive foundation for students aspiring to pursue careers in marketing management, product management, brand management, advertising, sales or digital marketing roles across industries

The core subjects typically covered in a Post Graduate Diploma in Management (PGDM) with a specialisation in Marketing include:

• Marketing Management
• Consumer Behaviour
• Market Research
• Advertising and Brand Management
• Digital Marketing
• Sales and Distribution Management
• Strategic Marketing Planning
• Marketing Analytics

A PGDM in Marketing emphasises practical learning to equip students with hands-on experience and skills relevant to the industry. Practical learning components often include:

• Case Studies
• Internships
• Workshops and Seminars
• Live Campaigns

The course curriculum of a PGDM in Marketing typically spans over two years and includes a combination of core subjects, electives, practical learning components, and industry exposure. Here’s a general overview of the course curriculum:

Some of the top institutes offering PGDM programs with a specialisation in Marketing in India include:

• Indian Institute of Management (IIM) Ahmedabad 
• Indian Institute of Management (IIM) Bangalore
• Indian Institute of Management (IIM) Calcutta
• Indian Institute of Management (IIM) Lucknow
• Indian School of Business (ISB), Hyderabad
• Xavier School of Management (XLRI), Jamshedpur
• SP Jain Institute of Management and Research (SPJIMR), Mumbai
• Management Development Institute (MDI), Gurgaon
• International Management Institute (IMI), Delhi
• Indian Institute of Foreign Trade (IIFT), Delhi 

The post-graduates have excellent opportunities for career growth and advancement. Here are some options for career growth:

• Senior Marketing Positions
• Specialised Roles
• Cross-functional Leadership
• Entrepreneurship
• Global Opportunities
• Executive Education

A PGDM in Marketing offers scope and opportunities in various areas within the marketing domain. Some of the key areas where graduates with a PGDM in Marketing can find scope include:

• Brand Management
• Digital Marketing
• Market Research and Analytics
• Advertising and Promotion
• Product Management
• Sales and Business Development
• Retail Management
• Marketing Consulting
• Entrepreneurship
• International Marketing

Pros of pursuing an PGDM in Marketing  

• Specialised Knowledge
• Industry-Relevant Curriculum
• Practical Exposure
• Networking Opportunities
• Career Opportunities

Cons of pursuing an PGDM in Marketing

• Intensive Workload
• Career Transition Challenges
• Job Market Variability